Our Services
Tailored Marketing Solutions for Growth
At Libra Pointe, we offer an array of digital marketing strategies designed to enhance occupancy and connect communities with prospective residents effectively.
Our Unique Approach
Transforming digital marketing strategies to elevate occupancy rates for multifamily apartments and senior living communities through innovative solutions and expert guidance.
Key Offerings
Comprehensive Services for Maximum Impact
Digital Advertising
When we run ads on Facebook and Instagram for your property, we don’t just “boost posts”—we build tailored campaigns from the ground up. That means we carefully research and define the right audience based on demographics, interests, location, and renter behaviors so your ads reach people most likely to sign a lease.
From there, we create eye-catching visuals and write compelling ad copy that highlights your property’s unique features, whether it’s luxury amenities, competitive pricing, or unbeatable location. Each campaign is strategically designed around your goals, such as generating qualified leads, increasing tour bookings, or filling units faster, and we continuously monitor performance to make sure every dollar of your budget is working as hard as possible.
We also provide full transparency with detailed performance reporting, breaking down metrics like impressions, clicks, leads, and cost per lease so you can clearly see the return on your investment. Because Facebook and Instagram evolve quickly, we constantly refine targeting, test new ad formats like carousels, reels, and stories, and adjust creative to keep your campaigns fresh, relevant, and effective. Our approach is never “set it and forget it.” It’s about building a predictable, scalable system that consistently drives renter interest and keeps your occupancy levels strong.
Google Business Profile Management
Our Google Business Profile is often the very first impression a renter has of your property. That’s why we make sure it’s fully optimized to highlight what makes your community unique and appealing. We manage all of the key details—your description, amenities, photos, hours, and contact information—so everything is accurate, consistent, and designed to increase visibility. We also help your property show up more prominently in Google Maps and local searches, making it easier for renters to find and contact you.
Beyond just optimization, we actively monitor and update your profile with fresh photos, posts, and promotions to keep your property looking current and engaging. We also help you manage and respond to reviews, turning feedback into an opportunity to build credibility and trust. By keeping your profile professional, active, and optimized, we ensure prospective renters not only discover your property but also feel confident taking the next step—whether that’s visiting your website, scheduling a tour, or calling for more information.
Our goal is to transform your Google Business Profile into a powerful digital storefront that drives more qualified leads, strengthens your online presence, and ultimately helps keep your occupancy rates high.
Google Paid Ads
With Google Ads, timing is everything. Studies show that over 83% of renters begin their apartment search online, and Google is the first place they turn. That means when prospective renters are actively searching for apartments, townhomes, or senior living options in your area, we make sure your property shows up at the very top of those results. Unlike passive advertising, Google Ads captures intent-driven traffic—connecting you directly with people who are ready to take action.
Our process starts with in-depth keyword research to identify exactly what your potential renters are typing into Google. From there, we build compelling ad copy and extensions that highlight your property’s strongest features—whether it’s location, pricing, or amenities—making your community stand out against competitors. We also develop tailored landing pages designed to turn clicks into tours, applications, and leases.
We continuously monitor your campaigns to maximize performance and protect your budget, adjusting bids, keywords, and targeting so your ads generate the highest return possible. Every campaign comes with transparent reporting, so you’ll know exactly how many impressions, clicks, and leads you’re getting—and what it’s costing to secure each one.
Google Paid Ads is not about guesswork. They’re about delivering measurable results by putting your property in front of the right people, at the right time, with the right message. Our approach ensures that your marketing dollars work harder, and your occupancy goals are achieved faster.
Youtube Advertising
Video has become one of the most influential tools in digital marketing, and renters are no exception—over 73% of people say video makes them more likely to choose a brand or property. With YouTube being the second-largest search engine in the world, it’s where potential renters spend hours every day watching, researching, and making decisions.
Our YouTube advertising campaigns are designed to put your property in front of renters with precision targeting. Whether it’s pre-roll ads that play before relevant videos, in-feed ads that appear in search results, or remarketing ads that re-engage people who have already shown interest, we make sure your property stays top of mind. Each campaign is built to highlight your community’s strongest selling points—stunning visuals of your units, aerial shots of the property, walkthrough tours of amenities, and even testimonials that bring your property to life.
We handle everything from creative production guidance and targeting setup to campaign management and performance optimization. This ensures your ads reach the right audience at the right time, maximizing exposure while keeping your budget efficient. Our reporting gives you clear insights into how many people viewed, engaged, and took action after seeing your ad.
YouTube advertising goes beyond clicks—it creates a lasting impression. By pairing powerful visuals with precise targeting, we help your property stand out, generate qualified leads, and turn viewers into renters.
Bing Ads
While Google dominates online search, Bing should not be overlooked—nearly 47% of U.S. desktop searches happen through Bing and its partner network. That means a significant portion of prospective renters are looking for apartments, senior living, or townhomes on platforms outside of Google. By leveraging Bing Ads, we help you tap into this audience and capture leads your competitors may be ignoring.
Our Bing Ads strategy mirrors the precision we bring to Google Ads: thorough keyword research to uncover what renters are searching, carefully written ad copy that highlights your property’s strongest features, and optimized landing pages that turn clicks into applications and tours. The difference is reach—Bing Ads can place your property in front of renters on Microsoft Edge, Yahoo, AOL, and even voice searches through Cortana and Alexa, extending your visibility into markets many properties miss.
We also make sure your budget is working efficiently by continuously monitoring performance, refining targeting, and adjusting bids to maximize results. Campaign reports keep you in the loop, showing exactly how many impressions, clicks, and leads are generated.
By including Bing Ads in your digital strategy, your property gains broader coverage, increased visibility, and more opportunities to connect with renters actively searching online. It’s an additional channel that helps fill vacancies faster and strengthens your overall marketing presence.
Consulting
Sometimes success isn’t just about running ads—it’s about having the right overall strategy in place. Our consulting services are designed to give your property a competitive edge by identifying what’s working, what’s not, and where new opportunities exist. We partner closely with your team to understand your occupancy goals, budget, and challenges, then create a clear roadmap for reaching those targets.
This can include advising on promotions to attract renters during slow seasons, designing referral programs to leverage your current residents, or brainstorming events and campaigns that drive community engagement. We also review your current marketing mix—social media, paid ads, search presence, and offline efforts—to ensure everything works together as a unified system.
With years of experience in both digital marketing and the multifamily housing space, we bring proven strategies that are practical, cost-effective, and tailored to your property. We don’t just give advice and walk away—we remain involved, offering guidance, feedback, and optimization ideas as your campaigns evolve.
Our consulting services are about more than ads—they’re about building long-term stability, improving your property’s reputation, and giving you the tools and strategies needed to keep occupancy strong year-round.
Take Action Today
Boost Your Community’s Visibility and Occupancy Now
Connect with us to learn how our tailored strategies can help your community grow and attract more residents.